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Signage & Visibility

Enhancing Signage and Community Visibility for The Church of Christ – Clinton, IL

How BraddCorp transformed a church's community presence with strategic signage solutions

Church of Christ Facility with New Signage

1Background

The Church of Christ in Clinton, IL, approached BraddCorp with concerns about their current signage. The existing setup featured a small vinyl sticker sign that displayed only basic information. It lacked sufficient lighting, making it difficult to see at night, and was so small that it was barely legible for passing drivers. This limited the church's ability to effectively communicate with the community and promote awareness of their presence.

Original church signage - front view

Original building with outdated signage and limited visibility

2Solution

BraddCorp proposed a comprehensive, multi-stage solution to transform the church's visibility. The first stage involved collaborating with our trusted signage partner to design and fabricate two illuminated lightbox signs featuring the church's logo. One lightbox, measuring 6 feet, was installed on the front of the building, while the larger 8-foot sign was mounted on the side. These signs were strategically placed to maximize visibility and ensure the community could easily recognize the church's branding both day and night.

The updated signage immediately improved the church's street presence, making it easier for community members to identify and associate with The Church of Christ. Additionally, the prominent display of the logo helped increase brand recognition within the local area.

New illuminated lightbox signs

3Phase 2 Implementation

After several months of positive feedback and a noticeable increase in community awareness, the church elders decided to proceed with the second stage of the project. This phase involved installing a state-of-the-art LED sign in the front parking lot. The LED sign offered dynamic messaging capabilities, allowing the church to share service times, promote special events, and communicate uplifting messages to the community. It also provided a new way for the church to engage in outreach and evangelism by broadcasting relevant information and announcements.

LED sign installation

Preparing the sign components for installation

LED sign installation process

Heavy equipment placing the new LED sign

4Results

The upgraded signage solution significantly enhanced the church's visibility and engagement with the community. The well-lit, eye-catching designs and the interactive LED sign transformed the way The Church of Christ connects with passersby, fostering a stronger sense of awareness and involvement.

300%
Increase in visibility

Based on community feedback surveys

15%
Growth in attendance

At special events advertised on the LED sign

24/7
Community engagement

Through illuminated and dynamic signage

5Conclusion

BraddCorp's tailored, phased approach provided The Church of Christ – Clinton, IL, with a scalable and impactful solution that met their needs for better signage and outreach. This project exemplifies how strategic signage enhancements can play a vital role in a community organization's mission.

Complete signage solution at night

The completed facility with new branding and signage

Project Details

Client
The Church of Christ – Clinton, IL
Industry
Religious Organization
Services Provided
Signage Design, Installation, LED Implementation
Year
2023
Project Duration
6 months (Two Phases)

Key Outcomes

  • Enhanced 24/7 visibility with illuminated signage
  • Improved community awareness and recognition
  • Dynamic messaging capabilities for events and announcements
  • Strengthened brand identity in the local area
  • Scalable solution implemented in strategic phases

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