Background
The Church of Christ in Clinton, IL, approached BraddCorp with concerns about their current signage. The existing setup featured a small vinyl sticker sign that displayed only basic information. It lacked sufficient lighting, making it difficult to see at night, and was so small that it was barely legible for passing drivers. This limited the church’s ability to effectively communicate with the community and promote awareness of their presence.
Solution
BraddCorp proposed a comprehensive, multi-stage solution to transform the church’s visibility. The first stage involved collaborating with our trusted signage partner to design and fabricate two illuminated lightbox signs featuring the church’s logo. One lightbox, measuring 6 feet, was installed on the front of the building, while the larger 8-foot sign was mounted on the side. These signs were strategically placed to maximize visibility and ensure the community could easily recognize the church’s branding both day and night.
The updated signage immediately improved the church’s street presence, making it easier for community members to identify and associate with The Church of Christ. Additionally, the prominent display of the logo helped increase brand recognition within the local area.
Phase 2 Implementation
After several months of positive feedback and a noticeable increase in community awareness, the church elders decided to proceed with the second stage of the project. This phase involved installing a state-of-the-art LED sign in the front parking lot. The LED sign offered dynamic messaging capabilities, allowing the church to share service times, promote special events, and communicate uplifting messages to the community. It also provided a new way for the church to engage in outreach and evangelism by broadcasting relevant information and announcements.
Results
The upgraded signage solution significantly enhanced the church’s visibility and engagement with the community. The well-lit, eye-catching designs and the interactive LED sign transformed the way The Church of Christ connects with passersby, fostering a stronger sense of awareness and involvement.
Conclusion
BraddCorp’s tailored, phased approach provided The Church of Christ – Clinton, IL, with a scalable and impactful solution that met their needs for better signage and outreach. This project exemplifies how strategic signage enhancements can play a vital role in a community organization’s mission.